Our WhiteNewsNow Mission Statement

[Jamie Kelso]

The WhiteNewsNow Cafe

Our WhiteNewsNow Mods Cafe is the place where WhiteNewsNow Members and Mods can hang out and enjoy our house specialty...Whitecinno. What is "Whitecinno"? It's our brew of the most attractive White common sense message we can serve up to our customers. Who are our customers? Think of your neighbors. Think of your own family members. The folks who ARE our larger community.

This is a great place for us to talk about the White common sense approach that this website is ALL ABOUT, the whole reason for this website, which is:

ATTRACT OUR FAMILY & NEIGHBORS!

The WHOLE IDEA of this website is that every post, every image is intended to "attract our family and neighbors to racial common sense". The core concept here is not primarily to attract those who already have the common sense message. That's a plausible design for a website, but it's not the approach we are undertaking on WhiteNewsNow.

This means that what we expect of each other in here is common sense in our approach, which must include civility and intelligence. Anything else is proven to be not attractive. Each of us can answer the question "how does my post help to ATTRACT my family and neighbors to racial common sense?" If the post is obviously helpful...then we can hit the post button. If it's not obviously helpful at attracting, then it needs some recomposing.

We've got a new idea here. I'm hoping that it will succeed here, thanks to you folks. And then I'm hoping that this approach will spread to and influence other websites.

Thanks for being among the pioneers of this communication approach.

[Jamie Kelso]

Whitecinno* - pronunced like cappucinno

Another big thanks to all who are making it happen at WhiteNewsNow.

The Alexa ranking below is the best we've done, in all categories: #56.336 in U.S. traffic, #30,495 in Canadian traffic, #170,059 in 7-day worldwide traffic, and #370,075 in 3-month worldwide traffic. Those longer-term numbers like the 3-month figures will get much higher (meaning lower numbers) since they reflect our start-up.

The photo of Stan Hess standing in the front yard of Charles A. Lindbergh's home in Little Falls, Minnesota was taken when we got to spend a whole day in this amazing home just a few months ago. Right behind the house is the Mississippi River bank, where Lindbergh and his dad would swim all the way across. The house is filled with the very things and furniture that Lindbergh's family lived with. You can see photos that Stan and I took inside Lindbergh's house in our WhiteNewsNow Photos forum.

In fact, you can even talk to Stan about the experience by messaging him right here in our WhiteNewsNow forum, which I like to think of as our Cafe, where we can talk in a civil, smart, yet full-on White patriot way that is carefully measured to ATTRACT our family, friends, and neighbors.

That's the measure right there...as you craft your posts, avatars, screen names, and images on this new forum, ask yourself: are these words and images MAXIMALLY crafted to ATTRACT the White folks that live in my neighborhood? If they are...then hit that Post Reply button.

For example, which would be more effective in convincing our neighbors to take us seriously: a post that is strategically crafted with just the right amount of information and faith in the intelligence of our kinsmen or one that goes overboard with ten times too many repetitions of obvious things? My experience is that it's more effective to understate a little bit than to overstate. To take an example, a mention that Benjamin Shalom Bernanke is robbing us through the Fed and that Rahm Israel Emmanuel is enslaving us through the White House is, in my observation of my own neighbors, more effective with them than a laundry list of every additional thing that their Tribe has done to harm our people. Trusting in the intelligence of our kinsmen to draw their own conclusions might work better sometimes than a Sears catalog reminder that they control our press, our finances, Congress, our schools, and our entertainment every time we speak or write. My estimate is that too much of anything has less effectiveness than just the right amount. At Cafe WhiteNewsNow we're fine-tuning the blend to get a perfect brew.

Folks naturally like to hang out with others they perceive as being winners, and being LIKE themselves. So, drawing on that basic psychological phenomenon, we are more likely to be joined by our neighbors here in Cafe WhiteNewsNow if they see us as being just like them, and looking like confident winners having some fun when they poke their heads in the door to see whether they'd like to join us at our tables.

And here's another brewing tip from Cafe WhiteNewsNow: attraction is more powerful than revulsion. And healthier for us too. So, in brewing the perfect message, the positive things about OUR people and the things that we CAN and ARE doing are, I think, more effective with our neighbors than a constant, and demoralizing, drone on how super-powerful our enemies are, and how badly defeated we are. That stuff wears even us hard-core folks down. Imagine how unattractive it is to our less-tough neighbors whom we must ATTRACT to win.

Waitress...a refill on my Whitecinno* please, Jamie Kelso

* Whitecinno - pronounced like cappucinno.

[Jamie Kelso]

Dear WhiteNewsNow Members,

That's our own Sr. Mod, Quinn, with the red hair listening to Ron Paul in St. Petersburg, Florida after the Republican presidential debate there. We had a banner plane by day and a lighted plane by night, a navy of boats in the water, and roaring revolutionaries marching, oblivious of the rain that day. A day Quinn will never forget. I've forgotten the date, but Quinn will remember.

The woman in front is signing. Ron signs. If you watch closely you'll see Ron sign "I love you" to the deaf in our audiences. My own opinion is that the White revolution has already begun, and that the good White folks like Quinn that fill these Ron Paul crowds and marching armies ARE the start of that revolution. They're not the end of that revolution, obviously. But they are the start. And the end will come out of that start. Any of you who have been in the middle of one of these marching masses of 15,000 White folks cheering their lungs out has found out by being IN such a fired-up mass of kinsmen that these folks aren't rehearsing a revolution, they are launching one. They have the door wide open to us to help steer it from within. They need us...and we need them. That's the way our family should be.

My goodness, those of you that are posting especially, can be proud of your work in earning a #37,483 U.S. traffic rank from Alexa today. The lower that number gets, the better. The #1 website in the U.S. is Google. If a few more of you put in some easy-to-do warm-and-fuzzy posts we can climb even higher. This is a different kind of website. No one has ever built one like this before. This ISN'T a website where the already-converted share gossip and fights with each other, neither of which are attractive to our family, friends, and neighbors who are trying to find out what White Nationalism is. Instead, this is the FIRST White Nationalist website whose sole purpose is to present NOTHING but attractive pages making White Nationalism look attractive to our family, friends, and neighbors.

That unique change in mission requires a change in old habits of what it means to post on a White Nationalist website. That different mission means that the Guests always reading this website, who outnumber we Members more than 10 to 1, and sometimes 30 to 1, are our real audience. That's easy to lose sight of, since these Guests never post and we never see them. It's easy to mistakenly think that they don't count. But these kinsmen are actually what counts much more than our own movement gossip among ourselves. THEY are the huge, huge White audience that our VERY tiny movement may not be paying enough attention to.

They aren't bots. They're kinsmen. An invisible, but none the less real audience. The 15,000 cheering White folks that Quinn marched down Pennsylvania Avenue with on July 12, 2008 onto the Capitol lawn are part of that huge audience...watching us, evaluating our ideas by what we look like to them. Whether they are ATTRACTED or not to the ideas of racial common sense is the whole endeavor, I think.

Thanks, Jamie

P.S. Please be sure to welcome our newest Sr. Mod, Quinn, to the "attraction" team.

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[Jamie Kelso]

Dear WhiteNewsNow Members,

Boy, have we all got a great opportunity to make a big difference with just a few posts. What you are doing here on WhiteNewsNow is getting a big positive response from a large audience of Guests. These are the folks who DON'T post but DO read what you post. And they are outnumbering us Members by 10 or 20 to 1.

What this large number of Guests is responding to is the high quality, the FRIENDLINESS, and interesting aspects of the posts of those of us who are posting. If you haven't posted yet, this is your chance to have an influence way out of proportion to your effort. Even if you post just one or two posts a day you will have a big influence because your posts are what this large audience of Guests are here for.

Don't worry about having any need at all to come up with "profound" posts! That's not what these Guests came to see. They came to ENJOY the camaraderie of a website with the kind of style that they like and that has a name like WHITE News Now.

They ALREADY know what we're about after reading the first word of our website name, so you can be sure that UNDERSTATING our message is more effective than overstating it with them. Don't have any worry that they need to be told what we're about. They know. What they do need is to SEE that being a White patriot is a very normal and rewarding way for average folks like themselves to be. They need to see that you're having a good time being a White patriot more than they need to see that any of us are geniuses who have figured out the universe.

What has been stopping them from getting involved in our cause for decades has not been their perception that our essays aren't profound enough...it's been their perception that we are social outcasts.

The perception of us by our kinsmen has been carefully crafted by our enemies in the mass media and academia. The way to break and confound that perception is to be OBVIOUSLY and MARKEDLY positive in their eyes, to be distinctly NOT the negative (and outcast) people that our enemies have persuaded most of them that we are.

We can change that perception...by the way we look to them right here. By posting more of what you have been posting here in our pioneering phase. The Guests like what you're posting...that's why they outnumber you more than 10 to 1. Keep it coming.

Many thanks, Jamie

P.S. The four gentlemen in the photo below were outstanding at doing exactly what you're doing on WhiteNewsNow. This photo was taken at Edison's New Jersey lab in July 1929. George Eastman invented modern photography with rolling film. His transparent film made movies possible. Lindbergh had flown the Atlantic just two years before this photo. His long and close friendship with folks like Eastman, Edison, and Henry Ford was well underway. These giants of their time, and their many friends like them, were all race patriots. Part of what we're doing at WhiteNewsNow is reminding and showing kinsmen today that even VERY RECENTLY our views were entirely mainstream and POPULAR in their America! You can amaze friends and family with this fact! Obviously, you already are doing that here, as our terrific Alexa numbers indicate.

Today's #36,240 U.S. traffic rank is clearly our best yet. So is our worldwide 1-month rank of #152,084. Numbers like this are astonishing, and can only be sustained by YOUR POSTS. Without your posts these numbers can't happen. There is no "trick" to attracting the audience you have earned. In fact, we have nothing but disadvantages by being brand-new, unlinked, and unknown. All we have is the ATTRACTIVENESS and FRIENDLINESS of your posts to draw in the great crowd of Guests that you bring in every day.

With time, we will have overcome all the disadvantages of being brand-new, unlinked, and unknown. Then we'll REALLY be getting some work done. Your posts now will get us there then. Thanks again, Jamie Kelso

[Jamie Kelso]

WhiteNewsNow Has A Particular Positive Design
Which Is Here For Folks Who've Been Seeking That Kind of Design

Someone just asked, in another thread, some good questions about the design of WhiteNewsNow.

The fundamental purpose for this website is to be an altogether POSITIVE presentation of White racial common sense.

That's the Mission Statement of this particular website. That doesn't mean that there isn't a place for other websites that want to try a different approach.

There are plenty of websites loaded with negative stuff. So that base is covered, to say the least. At WhiteNewsNow we've perceived that there is ALSO a need for a completely positive website designed like this one. There's no need for all White patriot websites to be just like each other.

In fact, evolution requires variation.

I'm not saying that WhiteNewsNow is better than ANY other website. I am saying that we are a positive-all-the-way website.

Now, we're also not trying to sell anybody who isn't immediately enthusiastic about our Mission Statement on posting or reading here. Not at all. In fact, just the opposite...we WANT folks who aren't enthusiastic about THAT mission statement to put their good energies into websites whose mission statements they ARE enthusiastic about.

The ideal, I think, is that every patriot should be active on websites that he or she really, really likes! That's much better than grousing about the website that one might be on, in hopes that it would become the website that it isn't. Doesn't that make sense?

Also, please keep in mind that this website is NOT designed for inside-the-movement contending. By definition, a contentious scene runs away the very people we're trying to attract. The concept is revolutionary, and completely different. This website is designed for YOUR family, YOUR friends from high school, and YOUR neighbors. It's designed to APPEAL to them, not lecture them, not attack them, and not drive them away. It's designed to be perceived BY THEM (which is what counts MORE than our perception) to be FRIENDLY and HELPFUL to their best impulses to save their own people.

This website is designed on the premise that our kinsmen, our families, our friends from our youth and adulthood, and our neighbors DO have the intelligence and the character to want to save their own people. And we also believe that it is OUR DUTY to be successful in communicating the racial common sense message with them. If we fail in that communication, it's more responsible for us to question whether we have something to learn about communication rather than to condemn our own people for "not getting it." Maybe WE missed something too. The reason this is a better approach in all things in life is that you cannot control what others do, but we have complete control over what WE do. So we can improve. We can try something different. To see whether it works. I once heard a lecture on "What is science?" I've never forgotten what the Nobel-laureate scientist lecturing said: "Science is finding out what works."

[Jamie Kelso]

Something as new and different as WhiteNewsNow deserves a thorough opportunity to be tried. To be tried in full. Evolution REQUIRES variation. Something that might work better for survival can't be SELECTED unless variation puts some different models out there in Nature.

If every White nationalist website were allowed to follow, out of sheer habit, just one style and tone of communication...we'd NEVER find out whether we might have missed a real good tactic that was never tried.

Obviously I'm convinced that the new tactic being embarked upon here at WhiteNewsNow could be a breakthrough. But I don't insist that others be as convinced as I am. I only ask them to OBSERVE whether our new endeavor here seems to produce good survival results. And THEN to decide on their own about this tactic.

What's the tactic? Well, it's the one in our Mission Statement that is permanently posted at the top of our forum. The tactic is to try the full-on positive route...for a change. That means no fighting amongst ourselves. It means no posts taking little shots at others in our cause who might be doing something a little differently from the way you or I might be doing our work.

Let's put it another way: when we've all run out of positive approaches to inspiring our kinsmen to save their own families from racial suicide...then I'll reluctantly go along with trying the negative approach!

Oh, and remember, I'm not saying that this positive tack is better than negative tacks. I am saying that it's very different, and might have very different results. These very different results could be viewed as working to achieve previously unrealized things in addition to whatever good results have accrued from the negative approaches. But...and you'll be hearing me saying this a lot...you only find out by doing the real experiment in full.

But it seems to me that nobody will ever live long enough, or wear out enough keyboards, that they will have run out of positive ways to wake up our kinfolk.

[Jamie Kelso]

[Jamie Kelso]

Dear WhiteNewsNow Folks,

Please welcome our three newest Sr. Mods in the WhiteNewsNow family: Sigrid, 30.06, and White News. And you may have noticed that one of our Sr. Mods has changed his screen name: Karolus Magnus is now James.

What can I say? You just broke every one of your records in every Alexa ranking category: #30,013 in the U.S., #139,877 in the world (last 3 months), 61 sites linking in, and #127,221 in the world (last month).

This is amazing work by you. There are more superlatives in your results that I'll share later: for example you are attracting an audience that is balanced between male and female (!), attracting a young audience, and attracting people with graduate degrees.

Boy, with just a little concerted extra oomph from many of us, we could break into that #29,000 in the U.S. territory that we have not yet reached in our 4 1/2 month young life as the newest kid on the block in patriot forums. The best things to help out with, that each of us can do include: links to WNN left on sites as surf the web; telling a friend about WNN; posting a little bit regularly; and emailing friends with a link to WhiteNewsNow. Stan Hess is our #1 man at bringing in new members...so Stan can give you tips on how he does it.

WhiteNewsNow has great projects in progress: with Voice of Reason Radio; with the BNP; with the A3P; with Instauration Magazine; with AmRen; and with CPAC coming up. We'll be meeting up with Nick Griffin at AmRen and CPAC.

All of this thanks to you, Jamie Kelso for WNN