After protesting a launch party, UNICO National is claiming victory in their campaign against the portrayal of Italian Americans in 2K Games’ Mafia II
. "I have no doubt our efforts resulted in the Mafia II
Launch Party, at the 92nd Street Y's Tribeca Center, being a dismal failure," said Andre' DiMino, chief media executive for UNICO and spokesman for the group that represents Italian Americans.
DiMino had originally demanded
that parent company Take-Two "halt release of the game and cleanse it of all references to Italians and Italian-Americans”, claiming that the game “directly, blatantly and unfairly discriminates and demeans one group to the exclusion of all others."