Thread: Gulf oil spill: To control message, BP buys search terms from Google

I wonder if Israel will try this.
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Late last month, as the controversy over the Gulf oil spill was just heating up, BP tussled with the folks behind a popular spoof Twitter feed. Now comes word that the PR department at BP has forked over a healthy chunk of change to control the way Web users view the company. According to BP reps, the company has purchased a range of popular search terms – including "oil spill" – from Google, the most popular search engine in the US.

So what does it mean to "purchase" a search term? Well, it certainly doesn't make all the negative results go away. Today, for instance, a Google search for "oil spill" returned a range of results, including a Huffington Post article and a Wikipedia entry on oil spills.
But the very top result is a shaded advertisement from BP, trumpeting the company's clean-up efforts. "Learn More about How BP is Helping," the advertisement reads.

http://www.csmonitor.com/Innovation/...ms-from-Google

Originally Posted by Poor Richard

God's Chosen Oil Company?

There are no jews benefiting from this disaster

N M Rothschild found plenty of work in the great wave of British privatization that swept the country during the late 1980s. The company was involved in a number of the country's most ambitious privatization programs, including the £5.6 billion privatization of British Gas in 1986, the exit of the British government from British Petroleum in 1987